Nube Research is an insights company

[nù-beh]

Nube (pronounced nù-beh) is a minority-owned, woman-owned boutique research firm

We solve business, brand and product problems by creating a deeper understanding of human behavior, needs and emotions through rich consumer insights.

We become part of your team by providing best-in-class research that adapts to your insights needs - from the rapid and lightweight all the way to deep and comprehensive.

We help companies that...

by becoming part of their research arm and designing, conducting and synthesizing research - or jumping in on a specific part that they need the most (i.e. handling all the moderating or synthesis).
by being a specialty partner with the in-house tools and expertise to hit a home run on these requests.
by becoming their research team and designing research programs from the ground up - including Rapid Research, iterative insights and discovery sprints.
by sifting through all your data and coming up with punchy, engaging insights and actionable recommendations in the form of Voice of the Customer newsletters, cross-functional team workshops, monthly insight reports or one-off spotlights.

Your concerns become our concern. We truly, deeply care about each and every one of our clients and their goals. When conducting research, we also see research participants as collaborators, thus we prefer methods that allow the participant to provide unrushed feedback (often over a few days), express themselves and be creative.

our approach

Leading with empathy

Telling stories

Our approach to results has a strong focus on storytelling. We like to showcase the people behind the data through visual deliverables you are proud to share. Further, we help companies connect the dots from the insight to tangible, precise action that can fuel innovation and business success.

Invested in relationships

We don’t just ask the what but carefully craft our research design to capture the true whys - stretching farther than the declared thought and into rich human behavior, needs and emotions.

Aiming for depth

We believe in relationship over vendorship - our clients come back to us time and time again because we are here to support, link arms and be part of the team.

we are trusted

Some of the ones who have entrusted us with their insights and strategy conundrums

a custom toolbox

We do not have a cookie-cutter approach for projects. Instead, we design customized research programs driven by: what’s the optimal way to answer your unique question?

Multi-Day Digital Journeys

The star of the show - what we are most known for! We’ve perfected the art of multi-day journeys that allow for ultra-deep, thoughtful user feedback, including group discussions and co-creative activities that empower users to build solutions with us. Think diary studies, up-leveled and reimagined.

Fireside Interviews

Whether 1:1 or group interviews, our experienced moderators facilitate stress free, relaxed conversations that empower customers to share their experiences. From conversations about perceptions to UX and behavioral research - we’ve got you covered!

Neuro/Biometrics

Our in-house tools and expertise measure the subconscious to understand behaviors, emotions, instincts, and “the gut”, which account for 95% of purchase decisions.

Conversational Surveys

Quantify insights and have ‘hard numbers’ you can confidently share! Our conversational approach keeps the user engaged as they respond to our expertly-crafted questions.

Social Listening

Trended, bulk qualitative research using the raw and unfiltered public feedback expressed in social media to quickly measure brand trends and fluctuations by key business area.

Insight Deep Dives

Let us do the heavy lifting! Using your existing xfn research and data (plus surfacing relevant public industry info), we help uncover cohesive, actionable insights. Then, we tell the story in a highly visual, engaging and shareable format.

additional tools in our pool

Contextual Research, Heuristic Evaluations, Ethnographic Field Studies, Root Cause Analysis, Competitive Analysis & Eavesdrops, Participatory & Iterative Design Research, Cultural Immersions, Cognitive Walkthroughs and Literature Reviews

Product Development ● Go-To-Market ● Innovation ● Foundational Deep Dives ● Design & Ergonomics ● Experience & Customer Service ● Ideation ● Concept & Product Testing ● Usability: UX & UI ● Needs & JTBD ● Ad and Marketing Strategy
USA ● Latin America ● Europe ● APAC
Sometimes you don’t need the bulk and length of traditional research to answer more tactical, iterative and pressing questions. We believe that lightweight research can also be meaningful and just the spark you might need to build something…amazing!

let’s chat

We promise we don’t bite! Let’s talk about how Nube Research can help your team gain powerful insights.

No complicated forms or bots here. Just write an email to our founder, Bea and we’ll be more than happy to chat:

beatriz@thinknube.com

get in touch

we love our clients

and we think it’s mutual!

“I'd like to say that I am SO impressed with everything that's been done so far. I shared out your initial insights from the diary study with colleagues and leaders, and everyone was really excited to hear those learnings coming from this work. My boss even quoted one of your points word for word in a big meeting today. Thank you for all of your hard work, it is much appreciated and making all the difference to this project that means so much to many people!”

Research Lead, Global Tech Company

“One of the largest gifts has been the introduction to Nube. From Day 1 - to where we are today, they have acted as true PARTNERS for us, as extensions of our small team. I witnessed a commitment to understanding our customer, our challenge, and active participation in brainstorming through ambiguity to CX illumination. Grateful for bringing our VOC to life.”

Head of CX & Strategy, Twitter

our core team

Our people are our greatest asset. We are proud of the diverse backgrounds, experiences, and personalities that make up our team. At the end of the day, it is our people who make the difference and it is their commitment to excellence that sets us apart.

Beatriz Castro

Description text goes heThe Cornell grad with an entrepreneurial spirit. A research black-belt, with 16 years of experience managing end-to-end projects for multiple clients in diverse industries, across the US, Latin America and Europe.
Bea is our celebrity, with a featured appearance in the 40 Year Old Virgin...with more on-screen time in the trailer than the actual movie.re

Pablo Kitay

A Columbia MBA with over 25 years of experience in sales, business processes and profitability. His Jedi mastery of manufacturing, supplies, sales, marketing & research bring serious skills to a diversity of roles.
Pablo’s je ne sais quoi is so strong that a Sea Lion tried to cuddle him in Antarctica.

Nathalia Vega

Schooled journalist and RIVA-certified moderator passionate about human behavior and digging deep to uncover those golden nuggets we call insights. Nat has tuned her craft through 10+ years of working with the most innovative companies in the world.
Nat’s musical debut? Attempting to play guitar quietly in a park. She closed her eyes, only to be startled minutes later by cheers from a crowd, who -- unbeknownst to her -- had been surrounding her silently all along.

Emily Hampton

Emily’s extensive customer experience background across different industries brings a human-centric perspective to market research. She enjoys solving problems and anticipating future needs. Clients appreciate her eye for detail and excellence in all research ops processes!
Emily’s passions include making delicious food and going on adventures!

Grecia Sosa

With a psychology background under her belt, Grecia loves gaining new insights on products, services and different world views. Her extensive media experience, spanning radio broadcasting, video production, and content creation for small businesses brings a creative, story-focused and empathetic take into the research world.
When Grecia is not doing three things at once, you can find her following her baby boy and recreating art.

Evin Hoffman

A multifaceted researcher, Evin appreciates the order found data analysis, enjoying the search and synthesis of exploration that leads to the underlying truth that numbers alone cannot tell. His curiosity and insight will always find the diamond in the rough!
Although by Day, Evin may be a research assistant, by Night (and early mornings!), he finds further delight as a Certified Personal Trainer, NASM. He’s also an accomplished photographer, actor and composer!

Caleb Forsythe

An artist, storyteller and documenter, Caleb has a knack for humanizing our insights and amplifying the voice of the customer through video. His expertise has brought him to tell stories for multinational brands, and his mad editing skills truly bring insights to life!
When he was in kindergarten, he chose two careers: Artist and Ice Cream Man.

Siuli Rivera

A San Juan native with a zest for life and an insatiable wanderlust. Her heart longs to explore the world, immersing herself in different cultures and experiences. With a deep affection for animals, she cherishes her furry companions and dreams of a life surrounded by nature's creatures. She eagerly looks forward to sharing her journey and learning from the diverse experiences of those around her.

plus our band of superheroes!

All over!

While we didn’t fit our full team on this site, we have an ever-growing team of superheroes that work with us - and others that we assemble as needed! Specialists in our pool include:

And the list keeps growing!